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posticon iaTV News


From Jeff Yang's article POP / AZN, [sign in to see URL].: class blockquote Fortunately, at least for now, Asian Americans have other channels to watch. The day after AZN's bleak announcement, MTV launched the second of its three "MTV World" netlets, MTV Chi. "It's sad to hear about AZN -- I'm really not sure what to say," said MTV World general manager Nusrat Durrani. "The bottom line is that we know our own strategy, we know what we're good at and we're very excited about where we are right now."

And scrappy independent ImaginAsian TV has managed to survive despite some tough hurdles -- overcoming a period of tight financing and initial resistance among cable operators to air its programming. "From our standpoint, we're doing better than we've ever done. We're riding a crest right now," says ImaginAsian entertainment CEO Mike Hong.
[…]
Ironically, even as AZN is winding down its ambitious goals, its competitors are cranking up. The Tuesday launch of MTV Chi arrived with the network's typical celeb glory, with global Chinese "It" Girl Zhang Ziyi delivering a brief (but magically delicious) message of goodwill and an invitation-only Manhattan launch party featuring live performances by Asian American indie hitters Kevin So, Johnny Hi-Fi and Putnam Hall, and novelty rap act Notorious [sign in to see URL]. Up next: MTV K, the Korean American channel due to hit premium cable in June 2006.

Meanwhile, ImaginAsian says they're set to roll out big on the video-on-demand front, introducing pick-and-watch services for the Indian, Chinese and Korean American markets, followed over the next few years by VOD fodder for Japanese, Vietnamese and Filipinos. Dear Asian American TV fans: Hope floats ...


Last edited by ccwf, 12/8/2005, 2:56 pm


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“ImaginAsian TV Launches New Anime Block”


Excerpted from a press release posted on ]Anime News Network: class blockquote ImaginAsian TV Launches New Primetime Anime Block with Geneon Entertainment

New animation block “Anime EnerG” to premiere January 30, 2007

December 26, 2006 - ImaginAsian TV (iaTV), America 's first 24-hour Asian American television network, announced today that it will launch a new two-hour primetime anime block called “Anime EnerG.” The block will feature popular anime series' from animation distribution company, Geneon Entertainment, a division of Dentsu, Inc. ELEMENTAL GELADE, KYOH KARA MAOH!, LAW OF UEKI, and GANKUTSUOU: THE COUNT OF MONTE CRISTO are scheduled to premiere on iaTV's new Tuesday evening animation block “Anime EnerG” on January 30, 2007 at 8:00 p.m. PT/ET. All four highly acclaimed series' will be making their US broadcast premieres on “Anime EnerG” and iaTV will be the first network to broadcast them in both English subtitled and dubbed versions.

"We are very excited to partner with Geneon Entertainment in launching an outstanding primetime anime block populated with series that are fan favorites, all of which will be making their U.S. television premieres,” says David Chu, SVP of programming and production at ImaginAsian TV. “All of the anime series are top quality productions that fit perfectly into iaTV's strategy of providing the best animation for American audiences.”

"ImaginAsian TV is a great destination for Geneon content” says Katsuhiko Tsurumoto, SVP of Business Development at Geneon Entertainment, “casual fans appreciate the pop-culture sensibility executed by ImaginAsian, and core anime fans value seeing the original language versions that ImaginAsian can provide so well!”

Scheduled to air on Tuesday evenings, “Anime EnerG” will launch with four anime series in Japanese with English subtitles (encore airings in English dub)

[…]

About ImaginAsian TV

ImaginAsian TV (iaTV) is America 's first national 24-hour Asian American network, catering to American audiences with a passion “for all things Asian,” including more than 14 million Asian / Pacific Americans. iaTV ([sign in to see URL]) offers top-notch movies, music, dramas, anime, documentaries, sports, news, and original programming from Asia and the U.S. All foreign-language programs are subtitled in English to meet the needs of the general public, and English-speaking hosts introduce shows during prime time. Fully advertiser-supported, ImaginAsian TV is currently carried on cable systems in New York , Los Angeles , San Francisco , Houston, Dallas , Hawaii and parts of New Jersey , as well as via broadcast in other parts of the United States , including Seattle , WA , and Edison , NJ . Along with The ImaginAsian Theater, ImaginAsian Pictures, ImaginAsian Home Entertainment, ImaginAsian Radio, and iaLink, ImaginAsian TV is an integrated division of ImaginAsian Entertainment, Inc.


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USA Today: ImaginAsian tries to capture imagination of many groups


Excerpted from ]Edward Iwata's article in USA Today: class blockquote Think of ImaginAsian as a fusion of MTV and Black Entertainment Television in their early days. But rather than court only music fans or one ethnic group, ImaginAsian is using many media platforms to target a growing U.S. audience of all ethnicities who like Asian-themed films and home videos, cable TV shows, music and Internet content.

Among ImaginAsian's more popular offerings: Japanese anime cartoons such as Hikaru No Go; Korean-produced soap operas; Bollywood movies from India's prolific film industry; Asian cooking, health and fitness shows; and original shows, including Uncle Morty's Dub Shack, a sitcom featuring the exploits of funky Asian-American rappers.

ImaginAsian hasn't turned a profit yet and faces tough competition from No. 1 cable operator Comcast's (CMCSA) AZN Television, MTV (VIA) and others that offer Asian media content. But the start-up, which launched in 2003 with four employees in a warehouse in Ridgefield, N.J., seems to be gaining momentum.

In recent months, ImaginAsian has struck carriage deals with Time Warner (TWX), Charter Communications (CHTR) and other cable operators in New York, California, New Jersey, Texas and Hawaii. It reaches 5 million households and hopes to double that number this year. Advertisers such as Wal-Mart (WMT), Ford (F), Toyota Motor (TM), Citibank (C) and Sony Pictures (SNE) have signed on. And ImaginAsian executives say several more major deals are in the works with U.S. and Asian media and entertainment firms.

"No one would even take meetings with us in the beginning," says Hong, a former Nielsen Media Research executive whose immigrant mother raised him in rough neighborhoods in Queens. "Now, we have a lot of options."
[…]
"At one time, the wisdom was that Asian content needed to be westernized to appeal to the West," Jenkins writes in an e-mail interview.

"But now, kids are seeking out the most Asian of content because it does not look and feel like American-made media."
[…]
While ImaginAsian's early fans were mostly Asian-American, today more than 60% of its audience is white and other ethnicities, executives say.


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Re: USA Today: ImaginAsian tries to capture imagination of many groups


class blockquote ccwf wrote:

[…]
"At one time, the wisdom was that Asian content needed to be westernized to appeal to the West," Jenkins writes in an e-mail interview.

"But now, kids are seeking out the most Asian of content because it does not look and feel like American-made media."
[…]
While ImaginAsian's early fans were mostly Asian-American, today more than 60% of its audience is white and other ethnicities, executives say.
This is such an interesting evolution to watch, and not exclusively with ImaginAsian. I'm not familiar with ImaginAsian, but the article seems to indicate it is aimed at and appealing more to the "kids" who are looking for a change from the usual American fare. Then there is K-drama, the primary American audience being white, conservative, religiously inclined females (largest demographic in a survey I read last year), viewers tired of and turned off by what American TV offers.
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Re: iaTV News


They are probably not the norm, but I know a family in Japan whose TV viewing habits are interesting. I've known this couple for over 25 years, met him when he was here in California for flight training school.

His wife (48) watches the standard Japanese broadcast programs, his two sons (20 & 15) are getting into more American shows, but are totally into j-pop, rap and hip-hop music video. And he's (49) is a JAL pilot, and travels all around the globe, so he usually ends up watching American made shows, since they are shown everywhere... He prefers to listen to 60's psychedelic rock, The Grateful Dead, Jefferson Airplane, Big Brother, etc... and rides a Harley.

I always email him asking about current Japanese programs, and he has no idea what I'm talking about... he rarely watches Japanese TV at home. He has even discovered a few popular Japanese shows, but only while in hotel rooms in other countries. emoticon

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